Phil Gaines returns to discuss the challenge of national parks staying relevant.

While there are many ways for parks to remain meaningful, according to Gaines, embracing technology to make connections with the next generation is paramount. If parks want to stay relevant, they must convince young people to not only care about their resources, but invest leisure time. To do this, parks must employ quality customer service and technological innovation to create memorable recreation moments.

Even if new technology proves disruptive, if parks can customize its involvement through their services, the stage will be set for visitors to see the return value.