Are they though?

Some people like networking, some people hate it. I fall in the former camp.

Nonetheless, as I get older, I think it's best to really give these events more thought - especially as there's more competing demands for my time.

When going to an event, you need to know the main reason why: e.g. is it to get more leads and prospective customers for your business? is it to make new friends who are like-minded? is it to learn a new skill first and foremost?

Knowing a why will let you curate the kinds of events to go to, the kind of targets to have, and how to get the best results for your time and investment.

Anyways, have a listen.

And follow me on Twitter @helloakachi