Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or.

We’ll simplify digital marketing jargon and explain:

• What SEO is (and how it builds long-term visibility)
• What paid ads are (and why they deliver quick results)
• How each method shows up on platforms like Google, Facebook, and Instagram
• When to use one vs. the other—or both

💡 Whether you’re a trauma therapist, speech pathologist, coach, or other helping professional, this episode gives you the insight to:

• Build a strategy based on your current goals and budget
• Avoid keyword cannibalization (a common mistake that wastes money)
• Use SEO and ads together in a smart, synergistic way

Plus, I share real-world examples, practical tips for beginners, and encouragement for those who feel overwhelmed by digital marketing.

Key takeaway?
👉 Think of SEO as your engine and ads as the fuel. Done right, they can work together to create sustainable, strategic growth.

🔗 Tune in now and let’s simplify your marketing—one episode at a time.
 #FromKeywordsToConnections #HelpingProfessionals #SEOvsAds #PrivatePracticeMarketing

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