Welcome back to Let’s Chat—where we unpack the marketing ideas worth stealing and the tactics worth trying. Today, we’re taking on one of marketing’s oldest habits: the trusty persona. You know the drill—“Emily, 32, Urban Millennial.” Cute bio. Stock photo. A handful of assumptions. But here’s the problem: in 2025, Emily’s already five steps ahead of you…and your static persona has no idea where she went.