<p>Head of PR, Mike Shields and Digital PR Executive Andy Clowes are joined by Distract MD, Peter Watson to discuss and debate whether the press release is still relevant as a tool in every PR situation, questionable campaigns, thinking ahead creatively and the changing nature of PR as a service to clients.</p>

Head of PR, Mike Shields and Digital PR Executive Andy Clowes are joined by Distract MD, Peter Watson to discuss and debate whether the press release is still relevant as a tool in every PR situation, questionable campaigns, thinking ahead creatively and the changing nature of PR as a service to clients.

Are press releases relevant any more?

Welcome to Ask Distract , a podcast by the team at Distract, one of the fastest-growing advertising agencies in the UK. Take a listen and find out what's going on in the world of digital marketing and PR. 

Each week we'll bring the most interesting subjects to the show, commenting on and discussing developments across the marketing spectrum. Expect deep explanations of key topics and how they affect you.

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Welcome to Ask Distract , a podcast by the team at Distract, one of the fastest-growing advertising agencies in the UK. Take a listen and find out what's going on in the world of digital marketing and PR. Each week we'll bring the most interesting subjects to the show, commenting on and discussing developments across the marketing spectrum. Expect deep explanations of key topics and how they affect you.

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Are press releases relevant any more?

Are press releases relevant any more?