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In this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies.

What you'll learn in this episode:

• Why announcements carry authority that blog posts often lack
• How press releases can directly support sales and marketing teams
• The best ways to distribute announcements without unnecessary delays
• How alignment with sales creates stronger impact and measurable revenue contribution
• Tips for writing more compelling press releases, including the power of third-party quotes and clear calls to action
• Why imagery, logos, and customer testimonials elevate credibility and engagement