Infinite Global Digital Strategy Head Jamie Obertelli is joined by Kris Jones, CEO of SEO firm LSEO.com, to discuss the importance of search engine optimization in successful thought leadership campaigns.

The episode also looks a how many marketing departments are going wrong when it comes to SEO and how firms can maximise the reach of their content with an SEO led approach.

If you're interested to find out more about how Infinite Global can help your firm develop content strategies and unique thought leadership, you can find out more on our website: www.infiniteglobal.com