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Are Realtor's Accidentally Destroying Their Own Value with AI?
AI won’t replace great realtors, but realtors who use AI well might replace those who don’t.
In this episode of Mind Your Real Estate Business, Chris sits down with Johnder Perez to unpack one of the most misunderstood topics in real estate today: artificial intelligence.
Rather than hype or fear-mongering, this conversation cuts to what actually matters, how AI can support a realtor’s business without stripping away the human connection that defines great client service.
From the “hammer and nail” analogy to real-world examples like listing presentations, email drafting, video avatars, and automations gone wrong, Chris and Johnder explore where AI adds speed and clarity, and where it can quietly damage trust, authenticity, and brand.
The core takeaway is clear: information is now commoditized, but experience, storytelling, and human consultation have never been more valuable.
Listen For
00:00 Should realtors fear AI?
3:33 When does AI erase personality?
6:30 Can AI build listings fast?
12:35 What makes content still authentic?
27:04 How automations destroy trust?
Johnder Perez, Directory ofTechnology andMarketing for RE/MAX Hallmark®
Website | Email | Instagram | LinkedIn
Connect with Chris, Sales Representative | Team Lead at The Haylard Group - RE/MAX Hallmark ®
Website | Email
View all episodes
By REMAX Hallmark, Stories and StrategiesAI won’t replace great realtors, but realtors who use AI well might replace those who don’t.
In this episode of Mind Your Real Estate Business, Chris sits down with Johnder Perez to unpack one of the most misunderstood topics in real estate today: artificial intelligence.
Rather than hype or fear-mongering, this conversation cuts to what actually matters, how AI can support a realtor’s business without stripping away the human connection that defines great client service.
From the “hammer and nail” analogy to real-world examples like listing presentations, email drafting, video avatars, and automations gone wrong, Chris and Johnder explore where AI adds speed and clarity, and where it can quietly damage trust, authenticity, and brand.
The core takeaway is clear: information is now commoditized, but experience, storytelling, and human consultation have never been more valuable.
Listen For
00:00 Should realtors fear AI?
3:33 When does AI erase personality?
6:30 Can AI build listings fast?
12:35 What makes content still authentic?
27:04 How automations destroy trust?
Johnder Perez, Directory ofTechnology andMarketing for RE/MAX Hallmark®
Website | Email | Instagram | LinkedIn
Connect with Chris, Sales Representative | Team Lead at The Haylard Group - RE/MAX Hallmark ®
Website | Email