House of Content

Are Relationships Cringe? Decoding Love on Social


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In this episode of House of Content, we delve into the evolving discourse surrounding relationships in the age of social media, sparked by movements like decentering men and the viral Vogue article titled "Is Having a Boyfriend Embarrassing Now?" 

The conversation explores how societal perceptions of relationships, particularly in the context of women and their identities, have shifted. We discuss the dichotomy between traditional relationship norms and the modern, often ironic, portrayal of partnerships on platforms like TikTok.

We also cover the implications for content creators and brands, emphasizing the need for authenticity and the importance of not allowing relationships to define one's identity.

Top takeaways:

  • Having a boyfriend isn't embarrassing; it's about how you present it.

  • The internet often simplifies complex relationship dynamics into memes.

  • Being single is increasingly seen as empowering and aspirational.

...more
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House of ContentBy Melissa Kontu, Christine Goos, Janni Widerholm

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