In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. 

What you'll learn in this episode:

• Why buyer behavior makes alignment non optional when 80 percent of the journey happens before sales enters the chat
• How to set shared revenue goals so marketing stops optimizing for leads and starts optimizing for outcomes
• The simple meeting rhythm that keeps marketing close to the forecast and close to what deals need
• How Forrester’s CMO team used Salesforce to spot late stage pipeline and proactively help reps close
• Warning signs you are misaligned like content requests that become expensive shelf decorations
• How a plan on the page helps you say no to shiny ideas without killing creativity
• Where marketing can drive value after the deal through retention advocacy and expansion

Text us what you think about this episode!