Colin Jeffries and Eric Reed explore the advantages and disadvantages of being unique. But first, they wrestle with the question of whether or not brands and businesses can truly be unique. After all, when we are leveraging the same technologies, talents, and customers as other organizations, how much can be truly different? Where should marketers seek to be similar and where should we strive to blaze new trails? All that and more on today's thought-provoking episode of The Rethink Marketing Podcast!

The Rethink Marketing Podcast is available on all major podcast platforms or on our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

Learn more about your ad choices. Visit megaphone.fm/adchoices