Nick is MIA but retail is in full swing early in the year, and Alicia and Andrew break it all down.

Bye Bye Baby Brouhaha Continues:

Bye Bye Baby acquired by Beyond (Bed Bath & Beyond’s parent company).

Plans include tokenizing part of the brand’s IP (yes, blockchain babies 😳), launching standalone stores operated by Kirkland’s, and building a blockchain ledger called "Life Chain" to track life events like birth and medical records.

Hosts’ take: “Did someone get high and think this was genius?”

Alo Yoga Meets Roblox:

Alo launches an immersive wellness space in Roblox with NFC-enabled in-store stickers unlocking virtual rewards.

Great experiment in blending digital + physical experiences, but who’s actually visiting—Gen Z shoppers or just curious Roblox wanderers?

Tariffs, Tariffs Everywhere:

New tariffs on Chinese goods stir chaos—higher prices, confused brands, and frustrated consumers.

Hosts discuss ripple effects on brands like Temu and Shein, plus potential global backlash against American-made products.

Timestamps:

[00:00:06] Intro & coffee-fueled banter

[00:07:20] Bye Bye Baby’s blockchain strategy 🤯

[00:28:45] Alo Yoga’s virtual wellness world in Roblox

[00:45:10] Tariff talk—global impacts & retail reactions

[01:10:00] Wrap-up & musings on the chaos of modern retail