Obvious wines was founded on, well, some obvious principles.  Selling and labeling wines by their character seems like an obvious idea...but it had not been done. Enter Brice Baillie, a native of Champagne, France with the idea to source great valued wines by the expressed character driven by the terroir.

You have probably seen their wines on the shelf with names like "Dark and Bold" or " Light and Lively." 

An interesting take on a congested market, have a listen to Brice from Champagne.