Trade shows are expensive, exhausting, and somehow unavoidable in the ATM industry. Some operators swear by them. Others leave wondering what they actually got for their money. In this episode of The ATM Forward Podcast, host Rhet Needham sits down with Cooper Frandsen, EVP at Tetralink and former EVP at NextATM, to break down the real return on trade shows from every angle.

Trade shows are expensive, exhausting, and somehow unavoidable in the ATM industry. Some operators swear by them. Others leave wondering what they actually got for their money. In this episode of The ATM Forward Podcast, host Rhet Needham sits down with Cooper Frandsen, EVP at Tetralink and former EVP at NextATM, to break down the real return on trade shows from every angle.

Trade shows are expensive, exhausting, and somehow unavoidable in the ATM industry. Some operators swear by them. Others leave wondering what they actually got for their money.&nbsp;In this episode of The ATM Forward Podcast, host Rhet Needham sits down with Cooper Frandsen, EVP at Tetralink and former EVP at NextATM, to break down the real return on trade shows from every angle.

Are Trade Shows Worth It or Just an Expensive Habit?

The ATM Forward Podcast is where independent operators, financial institutions, and industry leaders come to learn the latest in the world of ATMs. Hosted by the team at NextATM, each episode dives into the latest trends, challenges, and innovations shaping the ATM industry. From compliance and cash management to AI, security, and next-gen self-service technology, we explore what’s driving the future of ATM operations.

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Are Trade Shows Worth It or Just an Expensive Habit?

Are Trade Shows Worth It or Just an Expensive Habit?