In Part One, our experts give us the basics on the technologies and motivational challenges we face and discuss programmatic responses that could increase consumer uptake of heat pumps and other electrification strategies.

Chances are that right now (if you’re not driving) you are sitting in a building that is heated by natural gas or maybe even heating oil…and you’re probably quite happy with that.  And yet, in the coming years we hope convince you to scrap your existing heating system and replace it with one driven by electricity.

Building electrification is fast becoming one of the driving forces of efforts to mitigate climate change.  Yet, this initiative, which was barely on the radar even 5 years ago is largely unknown and not understood by the public at-large.  The unique challenges of electrifying large buildings are especially daunting and leads to questions about how we will motivate building owners to make the jump.

We are also asking them to do this quickly. The Biden administration has set a new target for the US to achieve a 50-52 percent reduction in greenhouse gas pollution by 2030 along with a goal to achieve net zero emissions economy by by 2050.