Efficiency and productivity often get used as interchangeable terms in housing. According to Rob Fletcher, Director of Digital, Data and Technology at Codi Group, Wales' largest housing association, they are not the same thing at all — and understanding the difference matters more than ever, given the financial pressure the sector is currently under.

In this episode of the Social Housing Round Table, part of the Data and Technology stream, Dave Loudon, trusted advisor to the Round Table, guest hosts a conversation with Rob exploring whether housing organisations are operating as efficiently as they could be, and whether technology is genuinely the answer many hope it is.

Rob unpacks why operating margins across the sector have fallen sharply in recent years, what genuine process standardisation looks like in practice, and where the real efficiency gains are hiding — not in flashy pilots, but in fixing the repetitive, high-volume processes that quietly drag on services like repairs, voids, and compliance every single day.

The conversation also tackles one of the sector's most persistent problems: data collected for its own sake, rather than to actually help residents. From IoT sensors that generate oceans of unused data, to a passionate contribution from a participant on the lack of any shared data standard between the country's 317 councils and 1,600 social housing providers, this session does not shy away from naming where the sector is falling short.

Technology, Rob argues, is never going to be a silver bullet. But used well, on top of strong data foundations and well-designed processes, it can be a genuine accelerator.

Big thank you to Alertacall Ltd and REACT App by CMSG for sponsoring The Social Housing Round Table, without them, none of this would be possible.