Are We Building the Right Product? | Product Validation for Startups (15 Tests)Most startups don’t fail because they can’t build.They fail because they build the wrong thing—too confidently, for too long.In this episode of The Growth Engine, Mike Parsons breaks down 15 practical product-validation tests that remove guesswork from one of the hardest founder questions:“Is this product actually wanted?”Instead of opinions, surveys, or vanity metrics, Mike walks through a system of AI-powered operators designed to generate real evidence—before you scale, fundraise, or double down.You’ll learn how to test:Whether the problem is real and urgentWhether users prefer your solution over real alternativesWhether anyone will actually payWhether demand, retention, and referrals happen without pushingWhether your business model can scale without burning the founder🧪 The 15 Product Validation Tests CoveredProblem–Solution FitProblem–Solution FitPrototype EvidencePreference SignalWillingness-to-PayUser PullPain PriorityProduct–Market FitDemand RealityPayment ConversionRetention Without RemindersReplacement BehaviourOrganic PullBusiness Model FitUnit Economics RealityCAC TraceabilityRevenue DurabilityCost Scaling IntegrityFounder Dependency & LoadEach test is designed to answer one brutal question:Is this working because the market wants it—or because the founder is forcing it?🎯 Who This Episode Is ForFounders questioning product directionProduct leaders stuck in “feature mode”Marketers and RevOps teams asked to scale before fitAnyone tired of guessing and ready for evidence🔗 Tools & ResourcesExplore all 15 ProductBooks validation operators here:👉 https://www.b2bproductbooks.com/If you’ve ever wondered whether you’re building the right product—this episode gives you the tests to find out before it’s too late.