AI is exceptional at cloning, but cloning is not where the magic lies. When it comes to coming up with new ideas, AI struggles. Cloning someone else's idea and adding a twist to it is less impressive than having your creative idea and bringing it to life with AI. AI is best used for execution at scale, amplifying ideas, and restoring old images. Distribution becomes crucial when everyone is cloning the same thing. AI is not great at generating new and personalized ideas, but it can be used to amplify existing ones.