What are we in the energy and sustainability fields getting wrong when it comes to reaching communities of color?  Is it the actual message or is it something deeper?  It’s an important question for a field that is overwhelmingly white and that has such an important mission to accomplish.  To guide us through this complex territory we are joined today by Allison Musvosi who will share her research.  Zimbabwe-born and trained as a qualitative researcher with strengths including survey design, experimental design, and customer satisfaction research, She works as a Senior Research Analyst with Illume Advising.  There she examines both the individual and organizational levels to answer the questions of how and why customers engage.  She has a masters degree in Industrial and Organizational Psychology from California State University, Sacramento (CSUS) and with an eye towards equity, she specializes in multicultural research that helps clients reach underserved segments using well-researched, culturally appropriate, and resonant approaches. 

When Allison is not puzzling through research methods or wrangling data, she gives back to her community by serving on the board of an emerging arts and cultural heritage center.