Today’s guest has had a front-row seat to the trends and market dynamics that have shaped commercial life sciences for the last 32 years. In this episode, we sit down with Deb Cava, the U.S. Oncology Portfolio Strategy Marketing Director at Merck, where she’s spent her entire career. Listen as she shares her perspective on the industry’s current omnichannel fervor, the increased pressure to be customer-centric in oncology, and her advice for getting honest about what customers really want from pharma. And don’t miss “Deb Cava in Context,” where we discuss finding fulfillment in the white space, a transformative read, and the nirvana of finding time with family.