<p>Is our increasing obsession with numerical data a bad thing? Chicago Booth's Erika Kirgios and her coauthors came up with the term "quantification fixation" to describe how we tend to overweight numbers compared to qualitative evidence. What are the risks to that tendency? And how can you use quantification fixation to your advantage?</p>

Is our increasing obsession with numerical data a bad thing? Chicago Booth's Erika Kirgios and her coauthors came up with the term "quantification fixation" to describe how we tend to overweight numbers compared to qualitative evidence. What are the risks to that tendency? And how can you use quantification fixation to your advantage?

Are we too obsessed with numerical data?

The Chicago Booth Review Podcast is the audio companion to CBR's coverage of the latest academic research in business, policy, and markets. Each week we dig into CBR articles and videos to examine a different topic in depth, from inflation to artificial intelligence. Join host and CBR editor-in-chief Hal Weitzman for groundbreaking research, explained in a clear and straightforward way.

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Are we too obsessed with numerical data?

Are we too obsessed with numerical data?