From selling wares on Brick Lane, to heading the creative direction at some of the biggest names in tech—Pinterest, Google and Tinder to name a few—James Hurst has done it all. 

Now the CCO of growth consultancy, ZAG, James explores how creative teams can push for innovation in a world obsessed with data and de-risking, asking the question: Are we weirding the normal, or are we normalising the weird?