In this Office Hours Live session, the Hybrid Marketing Co. team explores one of the most common misconceptions in branding: the difference between having a logo and building a true brand. Tyler Jacobson, Aaron Rosenbluth, and Matt Gillespie unpack why a logo is just the tip of the iceberg, while a brand encompasses everything beneath it—purpose, values, tone of voice, customer experience, and more.

Through real-world examples from the cannabis industry and beyond, the conversation explores how visual identity may grab attention, but brand strategy is what builds loyalty and long-term connection. The team also discusses how packaging, retail experience, scent, and even music play into brand perception, as well as how businesses can evolve their brand over time without losing their identity.

Whether you’re launching a new company or refining your market presence, this episode highlights why investing in brand strategy is not optional—it’s the differentiator that drives trust, recognition, and growth.