If you’ve ever asked yourself, “Am I building a business or just performing on the internet?”—this one’s for you.

In today’s episode, I’m pulling back the curtain on a recent coaching session that changed the way I approach content. I was in a loop—burning out, trying to be everywhere, and still not seeing results. My coach didn’t sugarcoat it... and I’m so glad she didn’t. Because I know I’m not the only one who feels like a full-time content creator with no time to actually run the business.

This episode is part strategy, part mindset, and 100% a reminder that you don’t have to hustle on every platform to be successful—you just have to show up with intention.

Here’s what we cover:

• How to figure out which platform is actually bringing in sales
• Why I had to stop posting for me and start posting for her
• The difference between content volume and conversion strategy
• A simple way to batch content without burning out
• What Meta is shifting toward—and how it impacts your social game
• Why your time is your most valuable asset (and how to protect it)

Quick reminder: You are not a content creator. You are a business owner who uses content strategically.

This is your permission slip to stop doing the most—and start doing what works.

DM me @theblakleeramsey and let me know if this hit home. I’ve been living in the voice memos lately and genuinely love hearing from other solopreneurs who are in it with me.