In today's episode, Grace dives deep into Cult Brands, what they are and how beneficial they can be for business!

Here are 6 ways to spot a cult brand

1. They often are doing something different
2. There’s a huge aspirational piece to their brand
3. They’ve built the entire brand around their customer’s lifestyle
4. They have created community and belonging
5. They have a velvet rope
6. They almost always have an enemy

Here are 4 reasons to consider a cult brand 

1. The brand loyalty is unreal
2. They're often long-lived and sustainable
3. They often have high WOM 
4. They have no competition

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