If you're someone who's prone to doing your own handiwork, you know the importance of learning how to use each tool properly. If you're someone who doesn't know the difference between a Phillips and a flathead, you're probably more apt to hire someone to do your home repairs rather than risk your luck with a power saw. 

What I'm saying is, it's one thing to have the tools, but it's another thing entirely to know how to use them to accomplish your goal.

Well, the same is true for social media. Downloading the app isn't enough -- it's about knowing how to use each platform effectively for your business.