Welcome to Episode 194 of the Small Business Talk podcast with Cathy Smith. In today's episode, we delve into the concept of value - both from the perspective of a business and its clients. As the world of business constantly evolves, so too must our strategies to add value and innovate. Drawing on over 22 years of marketing experience, Cathy shares insights on how to effectively reach audiences, the importance of customer trust, and the potential of both paid and organic advertising. This episode also highlights notable case studies from industry giants, such as Kodak and Coke, illustrating how their strategic decisions impacted their business trajectories. Furthermore, we discuss how understanding your customer's journey, needs, and transformation can better inform your marketing efforts. So join us as we explore how to provide the value your customers are seeking.

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