There are probably tens of brands just like yours, offering a similar product or service to the same group of people. So, how do you position yourself as the leader and make sure they choose you from all the available options?

In today’s episode, we sit down with Debbie Shannon to discuss different strategies for analyzing your competition and finding gaps in their offers, so you can give your clients exactly what they’re looking for. As always, we’ve also prepared a freebie for you, the Competitor Landscape Spreadsheet, which you can get by DMing us on social media (links below).

Key parts of the conversation:

• [0:50] - Today’s Topic: Are you better than your competitors?
• [4:40] - Why research is so important
• [6:30] - Talking to new clients to source information
• [12:10] - How to find out what your competitors are up to

Great quotes from the podcast:

• “The higher you climb, the harder it is to find somebody who can help you.” - Debbie
• “The #1 thing you can do is talk to your clients.” - Alexa
• “Whoever creates the most value is the one that wins.” - Alexa
• “Talk to the competitors’ clients.” - Alexa
• “You’re not going to make everybody happy as much as you want.” - Alexa

Resources:

• For all of our episodes, you can visit: https://thynktankcoaching.com/podcast
• For comments or questions, email us at [email protected]
• Alexa’s Instagram: https://www.instagram.com/dralexadagostino/
• Passion to CEO program: https://www.passiontoceo.com/
• Deb's Instagram: https://www.instagram.com/debshannon_coach/