Sometimes that's what it takes to get started on a new niche in your agency.

Then it becomes a matter of defining that perfect world and figuring out how the relationship should go.

It's all even easier if you have something powerful enough to automatically simplify communication.

Then there's really nothing stopping you from controlling those conversations all the way to a sale.

That's what I talk to Leon Wright, of MJC Insurance Group, about what he's slightly scared to start.