In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks back, and I want to challenge you to ask yourself: are you falling into the trap of building a shallow brand?

I want to make it clear: I’m not implying that you, as a person, are shallow! Firstly: I don’t think you’d be listening to this podcast if you were, tbh. I would have scared you off a loooong time ago!

And secondly: even if you were, you wouldn't admit it, would you? I mean, who wants to be seen as someone lacking emotional or intellectual depth; that person who judges others on their looks, their job, their house, or how much money they have. Who is all-consumed with appearances, but flakey af when shit's about to get real. I’m not saying that at all.

Of course you're not shallow. But what about your brand?

I hate to tell you: If you are only focusing on the visual aspects of your brand, then… yes. Your brand is shallow.

 — But I want [my brand] to be so much more than just a pretty face! I hear you scream. Well, my friend, I want more for your brand too.

Tune in to hear about the pitfalls, and how to avoid them!

TL;DR — episode links:

• Shownotes
• Free brand audit checklist (PDF)
• Free five day micro course: Brand values, not bland values!
• Free brand perception survey (Google form)
• Brand it! strategy hours
• Strategic brand design
• Brand Boost
• Book a free call