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Today we're diving deeper into a topic I touched on in episode 3 - authenticity. It's become a bit of a buzzword recently and often we're made to feel as though if we don't share all of ourselves, we're being inauthentic, untrustworthy and fake. Does this mean that as a personal brand, we should share every moment of our lives in order for people to trust us and buy from our brand? You can listen to all of my thoughts around this topic in today's episode.

We'll be discussing: 

• The language that you use around authenticity
• Reframing the question of "how authentic am I?"
• The different filters we naturally take on day-to-day
• Honesty vs authenticity
• Truly understanding your values
• Your personal brand and the difference between you and your business
• How chasing authenticity can lead to burnout

If you've enjoyed this episode, please leave me a review and subscribe! And if you want to learn more from me, come and say hello on Instagram @thecompletioncoach or via email at [email protected] or find out more about working with me on my website, thecompletioncoach.co.uk.