Thoughts on creating confusion with your messaging to your customers.

https://www.youtube.com/watch?v=yMuce06Tg4U

Transcription

Are you confusing your customers?

Hi I'm Brian Pombo, welcome back to Brian J Pombo Live.

Let's talk about customer confusion, shall we? 4

And sometimes it's not your current customers, sometimes it's customers, you don't have yet your prospective customers prospective clients. It's really easy to confuse people nowadays because people are inundated from every angle, every direction, they've got stuff coming at them.

Life is confusing.

It's not easy to know what the right thing to do is at any given time. And so people can be misled, people can be bamboozled and what have you. And it's easy to be just plain confused about the process.

It's good when you find this out, though, and you want to find out whether your customers are confused. And the one main reason is if you see a large percentage, not taking the next step in your process, where you get movement, movement, in every funnel, every marketing funnel, you start with a lot.

Then every step that you have them taking, you're going to have a huge drop-off, right just across the board, it just comes with the territory.

One of the things they always talk about when it comes to websites is every time you have them click to another page, you should expect at least half of them to drop away, if not more, right, which is why you want to limit how many times you have a person clicking to get to the next step, the more initiative that is required from your customer, the less likely they're going to make it to the end of the yellow brick road and get in and purchase something from you.

So one thing you need to do is watch every step. And how many people are making it through every step of the process?

And this, this goes for online or offline, wherever it is from the point at which someone finds out about you to the point at which they purchase and where are the drop-offs?

Where are their huge drop-offs when there shouldn't necessarily be and there are points in which you can orchestrate the drop-off?

Early on, I like to do it as early on as possible. I like to put off people who will not be good customers, or cannot afford what it is, whatever it is that I'm selling, I try to get that out of the way as early as possible.

So that the rest of the time, they're more and more likely to be the ideal customer as we go along. But that's up to you. I mean that these are all things that you have to strategize in the process.

But you have to know at which point you want people to be able to fall off to be able to exit. And at which point you want to be able to capture them so you can remarket to them, bring them back in re-explain the proposal, or offer them something that you haven't offered them before.

Because Oh, you don't like this?

Well, how about this, okay, these are things you have to keep in mind. And oftentimes, if you're reaching a situation where you where people are not responding the way you want, quite often they're confused.

They're confused about how to buy, they're confused about what it is you're selling. They're confused somewhere along the line, they don't understand what's going on. And it's much easier to move on.

Or to get distracted by something intentionally or not, if it's easy to pull them away if they're confused.