Who is the user you're designing packaging for? Are you aware of all of the users that will interact with your packaging design, and how should you approach their needs?

In this episode we discuss the line of users that will interact with your packaging design and what they each need from your design. Distribution center employees and the manufacturer, what you'll need to consider to deliver packaging on time and in budget.

We also look at the final user, the consumer and what they need the packaging design to deliver each and every time. The product. 

Listen to get a different perspective on user experience in packaging design and new ways to consider packaging before you begin designing anything.

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Learn more about factory direct packaging from our sponsor International Direct Packaging - https://idpdirect.com/