Jon Gilson is an entrepreneur & CrossFit L4 trainer. He said something to me recently that felt true & worth exploring, that the job of the affiliate is to get their members to come back tomorrow. Here's what he meant.

Are you designing to optimize for consistency?

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Leora Hafri is the executive director of the Steve's Club National Program. Alongside more than 20 gyms running local clubs, they are working hard to get fitness, community, & mentorship to at-risk kids all over the country.

Are you looking to help at-risk kids in your area?

SayKay Brown and Cam Brown co-own CrossFit HCS in Michigan. Together, they started Robin Hood Fitness, a nonprofit aiming for a "redistribution of health." We talk about their hopes for the future of diversity in CrossFit.

Why does representation at the highest level matter?

Adam Kramer is a coach & mentor at the Green Beret Project, an organization providing long-term mentoring to at-risk youth. They do that by providing opportunities, demanding discipline, & teaching them how to get healthy.

What's it look like to be in it for the long haul?

Adam Kramer has been helping the Green Beret Project grow since 2016. Their mission: to provide long-term mentoring to at-risk youth by building relationships, providing opportunities, & teaching them about discipline & health.

Can passion & patience help overcome the odds?

Ben Davis is the founder of Noble Clay Fitness in Atlanta, Georgia. In part two of our conversation about the gym, Ben talks about how he was able to build an experienced team who are helping him see the mission come to life.

Are you designing to optimize for consistency?

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