Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process.

In this episode, we cover two inter-related topics: the importance of displaying your handles *everywhere* your audience is and the vital role that engagement plays in creating and managing a beneficial social media program.

Never forget — social media is not a tool to speak TO the people. It’s a tool to speak WITH the people. The goal is to have conversations and to build relationships.