We’ve all heard about mega-hype, when the benefits of something are exaggerated to the hilt. The opposite has taken hold in retail –

a condition Carol calls “nega-hype”. As tempting as it is to join the gloom-and-doom crowd, doing so is deadly to your retail positioning and business development. As pessimism hits a fevered pitch, Carol reveals powerful alternatives that drive differentiation and results for retail product, brand, and solution suppliers.

In this episode you’ll learn:

•        Why nega-hype is so pervasive

•        The best advice Carol received on staying in the game 

•        How price presumptions play into nega-hype

•        One question that will always set you in the right direction

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