Not all good advice is good advice for you.
In this episode, Jason shares a story about a fractional CTO who was diligently networking at chamber events—only to realize his ideal clients weren’t there. The chamber wasn’t wrong. It just wasn’t aligned. Together, they reframed his strategy around companies that could actually afford and understand his services—and the trusted advisors already connected to them. Business development isn’t about doing more; it’s about being intentional. If something you’re doing isn’t bearing fruit, it may not be failure—it may be misalignment. Take a moment to ask whether you’re casting your line where your fish actually live.