Howie Grow A Brand

Are You Humanizing Your Brand? | with Chris Talley | Ep. #029


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Human-centered design.
 
Seems to be a catch phrase that has suddenly gotten very popular. There’s a reason for that current rise in popularity. In our digital world, if your product or service doesn’t consider your core customers, their experiences, and their desires, you can easily be replaced by the next app, product, or service on the horizon that does.

Today we're chatting with with Chris Talley, former Senior Vice President and Chief Communications Officer of USAA.

We delve into the importance of human connections and the the value of understanding and considering the end user, or recipient, of your communications. If you’d like to hear how we weave french fries into our conversation about human-centered communications, then you don’t want to miss this.

Ready to talk human-centered design (and french fry love?) then let’s get to it!
Talley Ho(wie)!

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Howie Grow A BrandBy Ed Howie