How accurate is your view and knowledge of your customers today?

 

This is one of the most important questions any organisation or customer leader should ask and have the answers for. Without it, we leave ourselves vulnerable to assumptions that impact our ability to make better customer decisions.

 

In this podcast episode, we explore the core areas of focus that should be on everyone’s agenda:

• The misconceptions of customer satisfaction
• Why satisfaction may not be the best indicator for customer growth
• What metric to use
• What you need to do now

 

For an in-depth analysis of the customer growth topic, make sure to also check out my blog post on the same topic: https://jermaineedwards.com/drive-customer-growth/