What if the key to growing your business was actually hidden in your brain’s wiring?

In this episode of Rebel CEO, I sit down with the founders of The Art of Looking In—Em Hollis and Scott Sunderland—to explore their revolutionary concept, the Quadrant Theory. This conversation is for anyone craving more clarity, purpose, and flow in their life and business.

Em and Scott aren’t just teachers—they’re innovators in the personal development and spiritual growth space. With backgrounds ranging from seven-figure entrepreneurship to deeply rooted spiritual mentorship, they’ve created a framework that blends science, self-awareness, and soul—helping individuals uncover their innate gifts and overcome the patterns holding them back.

We dive deep into:

• Why the Quadrant Theory can help entrepreneurs prevent burnout and operate in alignment

• How to map out the four quadrants of your brain and find your natural zone of genius

• The intersection of spiritual growth and smart business strategy

• How understanding your inner wiring can help you finally ditch the hustle and build a more sustainable business

• And why trusting yourself is one of the most important entrepreneurial skills you can develop

Whether you're deep in the self-help world or just beginning to explore your purpose, this episode is a masterclass in balancing business and life, from the inside out.

 

Key Takeaways:

• The Quadrant Theory breaks down the four parts of the brain and connects each to unique personality traits and elemental energies

• Learning your natural quadrant can unlock your authentic gifts and reveal where conditioning has taken over

• Balance is the goal—not perfection. Self-awareness is the tool.

• Entrepreneurs who know their quadrant can scale smarter, avoid burnout, and create a business that feels like them

• Personal growth and spiritual alignment aren’t one-time achievements—they’re daily practices

Notable Quotes

• The Quadrant Theory helps individuals explore the four quadrants of the brain, each pertaining to unique characteristics and elements, promoting a balanced life.

• Understanding one's natural born quadrant can unlock personal gifts and help in overcoming life's conditioning and societal expectations.

• "The things that actually make me in alignment and are my gifts to offer were all the things that I thought made me weird."

• "Once I understood where she was, she's very much in the air...we complement each other now because we understand that."

 

If you’re ready to build a life and business from deep alignment instead of hustle… this episode will shift your perspective in all the best ways.

💥 Listen now and don’t forget to subscribe to Rebel CEO for more female entrepreneur tips, spiritual business strategies, and transformational conversations with bold leaders doing business their way.

Resources Mentioned:

• Connect with Em + Scott on Insta + TikTok:  @theartoflookingin
• Em + Scott's Quadrant Theory Masterclass -  https://event.webinarjam.com/channel/unlockyourpurpose
• Em + Scott's Website - www.theartoflookingin.com

WORK WITH BREEANNA KAY: breeannakay.com/rebelceo
Follow Breeanna on Instagram or TikTok → @rebel.ceo.podcast
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/quadrant-theory