Setting prices isn't just about covering your costs—it's about building healthy margins, protecting profits, and fueling your growth. In this episode of The CFO Edge, we dive into the fundamentals (and blind spots) of pricing strategy that too many founders overlook.

🔍 You’ll learn:

• The difference between margin and markup—and why that matters
• How to set prices that align with your costs and growth goals
• What inflation and rising costs mean for your pricing strategy
• Common pricing traps founders fall into (and how to avoid them)

🎯 Whether you're just starting out or reevaluating your pricing model, this episode will help you charge with clarity and confidence.

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