In this episode we interview Lauren Sawyer, Head of US Events at Duel Tech.

What you'll learn in this episode:

• Why small, intentional events can have massive marketing impact
• How to identify and activate your most passionate customers
• Tactical ways to turn real customer stories into your most effective marketing tool
• How Lauren’s team avoids cold calls and spammy outreach while growing their brand
• The overlooked power of event details—from name tags to take-home pizza
• A practical framework to measure the ROI of customer advocacy
• How to convince leadership to invest in relationship-driven marketing

Text us what you think about this episode!