ARE YOU LOSING SALES DUE TO POOR ORGANIZATION?

Tips on how to to be more organized and not lose sales with Resa Gooding

I help businesses understand how to be more organized and efficient, so they can use CRM and marketing platforms to scale their businesses and stop losing sales.

If you don't spend time cleaning up your database, it's a problem. This will always repeat itself and your campaigns will never perform well.

Start off by achieving quick and easy wins with the things that are easy to use.

You have to have something as simple as content because the content is the thing that gives fuel everything else like your marketing automation platform.

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ARE YOU LOSING SALES DUE TO POOR ORGANIZATION?

I help businesses understand how to be more organized and efficient. They can use CRM and marketing platforms to scale their businesses and stop losing sales.

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Doug: Well welcome back listeners to the episode of Real marketing real fast. Today's episode I've got a guest that I'm quite excited to share with you because we spent our entire podcast talking about sales and marketing, the integration, analytics testing, and getting better results from your marketing efforts using sales and marketing automation. 

My guest today is Resa Gooding. She is a marketing automation and CRM expert who specializes in leveraging platforms like HubSpot, Infusionsoft and Salesforce to help companies generate more leads and improve conversions and close more deals. Resa is the co-founder and client director of a company called Coquille Media. She's a HubSpot certified platinum partner agency with offices in Tel Aviv. That's where she's joining us from today, offices in New York, and Nairobi. 

Using CRM and marketing automation processes set up by Resa and her team, startups and traditional companies are able to spend more time closing deals instead of being bogged down by administrative tasks. She's originally from Trinidad and Tobago. Resa now resides and lives in Israel with her [family 00:01:11]. She came to Israel in 2007 for a two-week vacation, which turned into a 12-year hiatus, where she's now planning and executing her client's direct marketing strategies, training teams, and you'll most likely find Resa sharing her marketing and sales expertise with a captive audience at any given co-working space. 

I'd like to welcome Resa Gooding to the Real Marketing Real Fast podcasts today. Here Resa super excited to have you on the podcast today to share your superpower in helping business owners, entrepreneurs and startups get started and move the sales dial in a big way. Welcome to the show. 

Resa Gooding: Thank you so much, Doug. It's a real pleasure to be here. Finally, I'm talking to fellow marketers. There's nothing more that excites me. 

Doug: Yes, I love this. Most of my guests are in the marketing space, but I do talk to SAS providers. I have had the guys from HubSpot on and various different CRM platforms. I like workflow. I like automation. I like CRM. I like the way that technology is helping businesses grow. What I hear from people and what I see with my clients is often they're overwhelmed and they've got three or four or five different programs that they bought that they're not using. Why don't you share with us what it is that you do to help your clients? 

Resa Gooding: Sure. I'm based in Israel, which is the... They call it basically Wadi Silicon Valley or most Wadi Valley. 

Doug: Wadi Valley, yes.

Resa Gooding: Exactly, It's the second-largest startup tech scene here in the world. I work with a lot of startups and I also work with some traditional ...