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Are You Losing Your Chance at the Plate
Recently, I've attended quite a few meetings about Merchandising. As a result, this made me wonder what else we are doing to light our money on fire with our spending. How much is a video worth if a picture is worth 1,000 words? What about a bad photo or video?
A few years back we were looking to build a home. For some reason, we decided to look at homes to buy for a very short period. During this time, I came across this home on Zillow that had horrible photos. I actually remember saying “oh man that is ugly.” Fast forward to the weekend, we were driving around the neighborhoods where we would like to potentially live. We drive by a home that we both really like, and it looks oddly familiar. I pull up Zillow thinking there is no way this could be the same home. Have you ever seen Nailed It!? Yeah it was like that the photographer/real estate agent on Zillow saw one YouTube tutorial on how to take photos and thought they could become Ansel Adams. A chance encounter with the house would have never led us to see this home, find out what it really looked like, and ultimately purchase it. As soon as I saw the botched photos, I wrote it off.
How many times do we do this in our industry? Are our vehicles being photographed in a way that is unappealing to our clients? Is our website set up in a way that leads to a loss of business at the first site? Is our own determinant keeping us from even getting a chance at the plate?
Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3Pvp1lb
Follow, subscribe, rate, and never miss a Facts Not Feelings Show!
Chapters
0:00 Start
2:10 Anyone hearing a lot about merchandising lately? Is this one of the new buzzwords to close out the year? Are photos really that important? Are we over or underselling our inventory?
3:10 What do house hunting, Zillow, NailedIt!, and merchandising vehicles have in common?
5:42 Are we losing our opportunity at the plate and without evening knowing it? Are customers writing us off before we ever have a chance to speak with them?
8:39 Are you performing a digital merchandise audit to make sure your inventory is up-to-date?
#FactsNotFeelings #MovingAutomotiveForward #Merchandise #MerchandiseInventorySystem #AreYouMerchandisingCorrectly #ChanceAtThePlate #AreYouLosingYourChanceAtThePlate #Zillow #PictureIsWorthA1000Words #CarConsultant #Consultant #AutomotiveConsultant #CarTalk #CarDealership #Podcast #Automotive #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss
View all episodes
By BZ Consultants GroupRecently, I've attended quite a few meetings about Merchandising. As a result, this made me wonder what else we are doing to light our money on fire with our spending. How much is a video worth if a picture is worth 1,000 words? What about a bad photo or video?
A few years back we were looking to build a home. For some reason, we decided to look at homes to buy for a very short period. During this time, I came across this home on Zillow that had horrible photos. I actually remember saying “oh man that is ugly.” Fast forward to the weekend, we were driving around the neighborhoods where we would like to potentially live. We drive by a home that we both really like, and it looks oddly familiar. I pull up Zillow thinking there is no way this could be the same home. Have you ever seen Nailed It!? Yeah it was like that the photographer/real estate agent on Zillow saw one YouTube tutorial on how to take photos and thought they could become Ansel Adams. A chance encounter with the house would have never led us to see this home, find out what it really looked like, and ultimately purchase it. As soon as I saw the botched photos, I wrote it off.
How many times do we do this in our industry? Are our vehicles being photographed in a way that is unappealing to our clients? Is our website set up in a way that leads to a loss of business at the first site? Is our own determinant keeping us from even getting a chance at the plate?
Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3Pvp1lb
Follow, subscribe, rate, and never miss a Facts Not Feelings Show!
Chapters
0:00 Start
2:10 Anyone hearing a lot about merchandising lately? Is this one of the new buzzwords to close out the year? Are photos really that important? Are we over or underselling our inventory?
3:10 What do house hunting, Zillow, NailedIt!, and merchandising vehicles have in common?
5:42 Are we losing our opportunity at the plate and without evening knowing it? Are customers writing us off before we ever have a chance to speak with them?
8:39 Are you performing a digital merchandise audit to make sure your inventory is up-to-date?
#FactsNotFeelings #MovingAutomotiveForward #Merchandise #MerchandiseInventorySystem #AreYouMerchandisingCorrectly #ChanceAtThePlate #AreYouLosingYourChanceAtThePlate #Zillow #PictureIsWorthA1000Words #CarConsultant #Consultant #AutomotiveConsultant #CarTalk #CarDealership #Podcast #Automotive #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss