Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest one of all is the fact that so many neglect to do anything at all to promote! They somehow think that attendees will just magically show up at their booth, or perhaps that attendees are already aware of — and eager to meet — them. Unfortunately, these exhibitors are only fooling themselves. Promoting the fact that you are exhibiting is key to building traffic to your booth, but it doesn’t have to be difficult or expensive. Here are some other