James Muir joins us to share impactful sales techniques he's developed over a stellar sales career. James is a professional sales trainer, speaker and coach and Vice President at NextGen Healthcare and during the course of his 30+ year career he has shattered records as both a field rep and manager.

He has sold-to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others. As you might imagine, with all that experience he has a fresh and practical perspective on what works in real life and what doesn’t. You might say he’s a graduate of the school of hard knocks.

And now he’s distilled those experiences into a new book called The Perfect Close: The Secret to Closing Sales. It shows sales and service professionals a clear and simple approach to increasing your close rate and accelerating sales.

He says it’s a zero pressure approach that involves just 2 questions and is successful 95% of the time.

Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

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