The Newsletter Frequency That Makes People Forget You Exist

I have this argument every week with coworking operators about the frequency of newsletters. Here's the brutal truth:

When you send monthly, people forget who you are.

When you send weekly — even if they don't open every email — you stay top of mind. You're always in their inbox. Always part of their rhythm.

Think about it like holidays vs weekends. Planning a big annual holiday? Massive upheaval.

But weekend trips? Easy. Natural. Part of life.

Here's the kicker: I genuinely care about a newsletter creator. Smart person. Great content.

But I literally forgot to include them in a project listing all my favourite newsletter writers.

Why? They publish monthly.

I give a sh@t about this person's work, but because it shows up once a month instead of weekly, they've disappeared from my mental landscape.

The catch? If you go weekly, you can't phone it in. Every issue needs to deliver.

However, that pressure makes you better — with more ideas, tighter lists, and consistent value.

Monthly newsletters are comfortable for you, forgettable for them.

Weekly newsletters are work for you, memorable for them.

Choose accordingly.

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