In this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results.

What you'll learn in this episode:

• Why most marketers waste time on broad targeting—and how to fix it
• How to build a real ICP using actual closed-won data (not guesses)
• The “dating app” analogy that will reshape how you think about customer targeting
• Why thinking like a private equity firm leads to better marketing decisions
• Tactics for getting internal access to valuable data—even without technical skills
• How to influence RevOps, sales, and C-suite teams through aligned metrics
• The mindset shift marketers need to eliminate bad campaigns without ego

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