The How to Do Marketing Show

Are you measuring marketing output or marketing outcomes?


Listen Later

When you are looking at marketing tactically, not strategically, it’s very easy to assess achievement with output as opposed to outcomes.

It’s not hard to post something on Facebook. It’s much harder to drive bottom-line results using Facebook as a channel.

When you are planning your marketing and certainly when you are measuring it, be sure to measure the right activity; i.e. outcomes instead of output.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

The How to Do Marketing ShowBy Jane Hillsdon in association with Morgan Media

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The How to Do Marketing Show

View all
Ask a Dancer Podcast by Ask a Dancer Podcast

Ask a Dancer Podcast

3 Listeners

Miss Bossy Boots Podcast by Stacey Morgan & Jane Hillsdon

Miss Bossy Boots Podcast

3 Listeners

Rhee Gold's DanceLife by Rhee Gold in association with Roar Success

Rhee Gold's DanceLife

89 Listeners

At the Barre with Jane Grech by Jane Grech in association with Morgan Media

At the Barre with Jane Grech

5 Listeners

Lullaby: The First Steps Podcast by Marie van Gend in association with Morgan Media

Lullaby: The First Steps Podcast

7 Listeners

Dare 2 Care Podcast by Susan Judd in association with Morgan Media

Dare 2 Care Podcast

0 Listeners

Inner Light Podcast by Alli Garison in association with Morgan Media

Inner Light Podcast

1 Listeners

Dose of Joy with Julie Kay Podcast by Julie Kay Stallcup in association with Morgan Media

Dose of Joy with Julie Kay Podcast

29 Listeners

How to Run a Successful Business (and still have a life!) by Stacey Morgan in association with Roar Success

How to Run a Successful Business (and still have a life!)

8 Listeners