In this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.

What you'll learn in this episode:

• Why most companies misread their paid ad performance—and how to fix it
• A simple 3-part framework to revive underperforming ad strategies
• How layering attribution methods revealed $1.78 ROI for every $1 spent on AdWords
• The shift from polished ads to raw, proven organic posts—and why that matters
• How to scale brand ads with 20+ high-performing content pieces in rotation
• The underrated power of self-reported attribution and its role in driving more budget
• Why retargeting might be overhyped if you're not reaching the right buyer
• Tactical ideas for aligning content creation with paid campaign success
• The hidden cost of not understanding your true North Star metric
• Why Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split

Text us what you think about this episode!